BITCOIN HOJE
What we did
- Brand Identity
- Digital design
- Goods
Bitcoin is ever increasingly establishing itself as a the future of money. Bitcoin Hoje (today) is a daily newsletter sharing knowledge on everything that is happening in the crypto world.
The concept behind the Brand was inspired by printing presses, referring to the way newspapers were originally produced up until the 19th century. For the brand to be strong and memorable, we designed a monogram joining the B and H letters.
We've developed icons that are the supporting elements for identity, they are used to build the graphic materials and separates the information in a more visual and easier way.
The newsletter is the Brand’s main product, and so it is essential to use font families that facilitate the hierarchy of its contents. After some searches and tests, we chose Gambarino, Helvetica and Times to be the brand's supporting typographies.
