Naiane Fiorin Personal Finance Specialist

What we did

  • Visual Identity
  • Stationery design

Through lines and blocks, a modular concept was built

Naiane Fiorin is a personal finance specialist who supports self-employed professionals and helps individuals organize their financial management. Through lines and blocks, a modular concept was built inspired by financial tools.
From an early age, individuals are very used to the study of numbers and mathematical operations. Although, few of them can find financial freedom due to lack of organization and planning.

Through lines and blocks, we've built a modular concept inspired by financial tools, which makes the universe familiar and inviting to the public.

We designed the main visual element of the new brand around the fact that the individuals always need to give importance to organization and planning over financial life.