SOLO BLVD.

What we did

  • Brand Identity
  • Digital design
  • Look and Feel
  • Goods

Brand Essence

"Solo Blvd. is a blend of imagination and uniqueness.

The act of dwelling in an unparalleled place brings us the virtue
of living.

We think of the music that has echoed since the dawn of existence.

The sound of the sea connecting with the rustling of the wind.

The babbling of a child and the sound of the violin
that warms us.

We are all surrounded by sound, and we should be grateful for it.

In Orfield, with tests in chambers at -9 dB, it was
discovered that we would go mad in absolute silence.

If life is this song, we are the solo of the music.

Because in the end, we are responsible for our happiness.

That's why we showcase the sophistication created by Gasparo de Salò, with violin tones encompassing the entire brand.

But our reality unfolds when we integrate solos.

That's why the branding of the project becomes like a vinyl record
with the markings of a turntable.

Whether at 33, 45, or 78 RPM, as the turntable rotation speeds,
our story happens, full of life, when
the unique ones interact.

The Solo Blvd. brand represents that. Where the ones become everyone. Where we can hear the plurality."